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Today, communication is very important and email is an area often forgotten about as other forms of communication are faster.  Smart phones have opened up a new world of apps and social media, but email is still incredibly powerful.  Aside from ministry websites, email marketing is one strategy that ministries can use to communicate with others.  First, create an email list of church members and visitors to use for staying in contact.

 

After creating an email list, you now have a way to notify everyone in the congregation individually with a sermon or newsletter.  Typically, pastors want to share insightful sermons with the congregation and their friends who may not follow social media.  An email list helps make that possible and it opens up communication for those to ask the pastor any questions regarding faith.  Additionally, this is a great way for sermons to be downloaded and listened to again in the future.

Ministry websites may also request members to sign up for the email list where they receive a free weekly sermon.  Other benefits include knowing the latest about upcoming sermons, events, and services.  People are more likely to become interested in your ministry as you deliver helpful content on a consistent basis that they can apply to their own life.  What should every email marketing campaign keep in mind?

 

The opportunities that are generated from creating an email list can make a huge impact on nearly any ministry.  Various ministries are live streaming sermons now and automated emails may be sent out when the sermon is about to start.  This allows members who are on vacation or too ill to attend the service to still watch the sermon and feel connected to the church.  A key to a successful email marketing campaign is getting people to take action after opening the email and frequently analyzing ways to make improvements.