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As a smaller church, you might feel like technology can do very little to help your ministry.  But, church websites can boost engagement with existing members and attract new ones when the right audience is targeted.
Most of your congregation likely has a smart phone or some other device that they use for connecting to at least one social network.  During that time, they are online and could potentially be visitors of your website.  Use the following online strategy if you have a smaller church.

 

All churches can benefit from a website as it is an excellent place for your content to be organized online despite the size of your church.  If you lack the skills it takes to design a website, contact a reputable designer or firm to have them implement the features you want.  Make sure your website includes a blog, service hours, contact information, links to social media profiles, images, and video of sermons or church activities.

 

A critical mistake often made in marketing is inconsistent branding and you should avoid that when implementing an online strategy for your church.  Use the same logo and maintain the same personality from social media to your website.  People would be confused about your ministry if you use a friendly tone on social media but a serious tone on church websites.

 

Social media reaches a wide audience but results vary depending on how active you are and the way you interact with those who follow you.  Post content regularly and engage members with a variety of images, video, and questions related to sermons.

In order to have success online, you’ll likely need help and members of your congregation are the best group to consider.  Request them to connect with the church profiles on social media and share blog posts from the church website.  As the congregation grows, observe church websites of larger churches to get an idea of what works and implement that to your online strategy.