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Social media has changed the way many people stay connected to what matters most in their life.  Through social media, the ministry can engage visitors and members anytime as notifications signal followers about any updates.  From time to time, people who attend your church might forget to check the ministry website no matter how great the church website design appears.  The following advice assures your ministry uses social media in ways to retain the interest of visitors and members.

 

 

The first element to consider before using social media is how frequent you plan to post and interact with the congregation.  Typically, the people that follow you on Facebook or Twitter expect to see regular updates about upcoming events or a recap of the previous service.  Consistently set aside time to make a post about the ministry every few days or once a week so your followers stay interested.  An absence of updates could cause a potential visitor to quickly lose interest and attend a different church.

 

When creating a social media account, create an account solely for your ministry where only church related news is posted.  New people that want to know more about your ministry expect to see information pertaining specifically to the church.  That usually consists of worship times, special events, and announcements that affect the churchgoers.  A social media profile focused on the church with shared verses from the Bible improves interaction from visitors and members.

 

 

Ultimately, social media accounts for churches have the same goal of attracting more people to the church.  The church website design attracts visitors but social media allows people to interact with you instantly whether they want to confirm worship times or have a question about your ministry.  Respond to comments and private messages on your social media account as soon as you receive them.  Often, a quick reply impresses a visitor to share your ministry with their family and friends which is always an advantage for the church.