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Reliable research conducted by reputable sources like Giving USA indicates religious people are more likely to offer donations to charitable organizations, particularly churches.  Additionally, studies show that even as church attendance declines, the philanthropic tendency of religious people has not.

As a matter of fact, with advancement in technology, your ministry has an even better chance to benefit from online donations.  The best part, today’s technology is all-inclusive and with an excellent church website design, you can make it possible for all age groups to give to your church.

 

Based on the Millennial Impact Report from 2013, more than 80% of the younger generation have given or are willing to give to a charitable organization through an online platform.  As well, younger churchgoers love it when church websites they’re giving to are optimized for mobile browsing.

According to one study, the generation preceding millennials but after baby boomers are similar when it comes to giving online.  In fact, individuals in this age group, Generation X, are likely to donate money to support a cause and give more often than other generations.

Typically, they like to donate and connect with nonprofit organizations through the internet, particularly through mobile devices.  Social media also appears to be a vital engagement channel with more than 40% of them following nonprofit organizations on social networks.

 

The baby boomers, or people who are now over the age of 50, are the top source of income for churches and other charitable organizations.  Many of them still use a traditional method like direct mail to engage with nonprofit places, but their online engagement is growing as technology continues to improve.
Some popular churches use the internet as their primary source of receiving donations.  With that said, make sure your church website design provides visitors and members with the option to donate online.  If not, you could be missing out on donations from all generations!