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Like a great church website design, the right social media strategy can help you engage and keep your online audience.  Even though many churches try to engage their followers, they are unsuccessful and this is often because they mainly publish self-promoting posts or use the wrong techniques.  If you’re struggling to improve your social media presence, the following tactics should be helpful to your ministry.

 

Before you turn to social media and update your followers about the ministry, consider how each message will be perceived.  When you always post about your services, you might give the impression that you only want to promote the church.  As a result, engagement could slowly dwindle and your social media presence might suffer.

Instead, post valuable information on how you’re changing the community as a whole.  Likewise, offer constructive solutions so you come across as a church that truly cares.  That way, you not only engage your followers but also attract the attention of other people on social media.

 

Perhaps you have a great worship session or some unique counseling service that brings families together using a new approach.  Rather than telling people to join so they too can enjoy the benefits, it might be better to just celebrate the achievements.  Once people think about the many wonderful experiences they could have, they won’t need to be lured to your church as they will come on their own.

 

Inspire your followers with quotes from famous authors and scripture.  The best approach is to use thought-provoking messages that make people want to voice their opinions.  For instance, you could talk about procrastination and use a new perspective to help your followers deal with it.

If you want to enhance your social media presence, it will require effort, patience, and persistence.  Publish posts on a regular basis but don’t overwhelm your audience with too much information.  Additionally, ensure your church website design is exquisite so people have a good impression of your ministry when they follow a link on social media.