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Like most other organizations, churches have to employ marketing techniques in order to reach more people and provide better services to congregants.  Churches can market their ministry through a variety of ways which include social media, church website design, announcements, and signs.
Marketing is a vital element to the growth of any church so a special importance should be given to reduce the possibility of ineffective results.  Keep these 4 mistakes in mind when marketing your church to attract more members each year.

 

Social media gains new members everyday and is a great way to draw in new congregants and stay in contact with current ones.  Sermons can also be shared through there so people always receive the latest message even if they are on vacation or not feeling well.  Whatever the case may be, make it a priority to give social media platforms a weekly update to meet your marketing objectives.  Many people use it daily so it makes it possible for the congregation to be up-to-date at all times.
When a new visitor attends a service, you should have a plan in place to ensure you do everything you can to make them feel welcome.  The first step is to have current members ready to greet them properly and show them around the church.  Additionally, try to establish communication through social media or email so they feel compelled to return.

 

Sermons should be a focus each week as most of the congregation looks forward to them so verify the church website design includes a page with a sermon overview.  Beyond that, encourage members to subscribe to emails and use incentives to persuade them it is in their best interest.  Often, more people will be reached when these mistakes are avoided as the church marketing strategy is vital to growing the congregation.