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4 Common Mistakes To Avoid With Church Websites
Posted on January 6, 2017 8:00 AM by Faith Sites
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General
One survey revealed that more than 88% of Americans used the Internet in 2016. More people go online each year so it’s no longer good enough to create a church website without implementing a strategy. A church website design should be tailored towards the needs of visitors and members for carelessness to be avoided. What areas should be focused on to ensure mistakes with the church website never happen?
Focus On These Areas
With a church website, most visitors are looking to find out more details about the church such as the location, contact information, and time of services. Relevant details should be easily viewable by all guests so they can learn more about your church if they want to attend. Although this seems like a simple error, many church websites forget to include this key information where members and non-members can locate it.
A mistake that any church website design must avoid is not being mobile-friendly. Over 30% of Americans use the internet exclusively from their smartphone. Without a mobile-friendly design, those visitors who only use their phone to go online will see a different version of your church website. That version is likely difficult to navigate which can lead to many potential visitors choosing another church.
Frequently, a church website is created to bring the congregation closer together but disregards non-members. One of the best ways to attract more people to your church is through the church website. Integrate design features that make non-members feel like they belong to the church. What other area should be a focus on church websites?
Update Content Periodically
A church website requires more than a great website design. Some people visit the website for the latest news or events to stay connected to the church. If none of the content has changed, visitors may think the church has little activity and lose interest. Ensure the church is active by posting an event calendar every month and include weekly sermon updates!
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